Marketing pushes during the holiday seasons amplify already stressed and pressed thoughts regarding family, friends, finances and life.
Keen advertisers play on fear–because it sells.
“If you don’t buy this toothpaste, you will have bad breath and no one will love you. Not to mention that your teeth will be nasty and yellow …” the TV advertisement blares. To whom is this ad focused? On those who are single and afraid they will remain that way and to those who desire to advance in the workplace. Notice who the target audience is and how each advertisement, for the same product, is tweaked so that it triggers those fear emotions. Read more...(1311 words, 7 images, estimated 5:15 mins reading time)
Waving his metal detector over the ground in a sweeping motion, he wasn’t sure what he’d find, but he knew that it was worth the search – just to see what turned up.
Willingly, he paid the price to methodically and intentionally search for the unknown.
Never in his wildest dreams would he have expected to uncover a valuable lost item. But if he’d never thought of looking … if he’d never thought to bring the tools necessary to carry out that search, he would have never found the unexpected which surpassed anything he could have ever imagined. Read more...(907 words, 2 images, estimated 3:38 mins reading time)