Speakers Web Site Planning Sheet

 This worksheet is meant only as a guide.  
Suggestions are optional and meant only to jog your creativity and the site communication to your visitors.  

 SPEAKERS BIO 

___  Speaker info

___  What do you do

___  Positioning statement

___  How do you do it

___ Qualifications

___  Why they need to book you

___ Your Background

___  Awards/Professional affiliations

___ Audience Quotations

___  Other

 MARKETING AND SALES INFORMATION

 ___  Calendar/Itinerary

___  Product/program/topic/subject descriptions (text, pictures, videos)

___  Articles (visitor gains access to free articles via form requesting vital contact info data)

___  E-zine (electronic magazine) promotion and sign up

___  Customer testimonials or additional quotes

___  Press releases

___  List of Clients

___  Forms (general feedback, user surveys, follow-up requests, order forms, set-up sheets, order forms)

___  FAQs (Frequently Asked Questions with answers)  with answers

___ Other

 CUSTOMER SERVICE INFORMATION

 ___  Benefits

___  Product updates

___  Training resources

___  Consultation information

___  Common questions and answers

___  Other

 SPEAKERS BUREAUS (password protect – gain bureaus info via form to gain access)

 ___  Topic specialties and categories

___  Forms (general feedback, user surveys, follow-up requests, order forms, set-up sheets, order forms)

___  Itinerary

 OTHER INFORMATION

 ___  E-commerce store/methods of payment available

___  Research findings

___  Additional resources (books, videos, contracts)

___  Other 

   

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