Ebooks -- Self-Publishing Your Way to Internet
Success
Part 1 Writing A Successful
Ebook
By Shelley Lowery
With today's advanced technology, it has never been any easier for anyone to
self-publish their own ebook. What's more, you can create and market your
own ebook (electronic book) for an unbelievably low price. Once you purchase
an ebook compiler and create your ebook, you'll automatically have an entire
stock of inventory on hand continuously. In addition, when you begin selling
your ebook, you'll pocket nearly 100% of your profits for each sale.
As you probably know, the Internet is all about information and automation.
Internet users want information and they want it right now. That's why
ebooks are considered to be the "perfect" online product. They provide
Internet users with the information they desire and can be instantly
downloaded.
The key to writing a successful ebook is to write for your potential
customer. In other words, you must provide your potential customers with the
information they desire. I know, you're probably thinking, "how on earth do
I know what my potential customers want?" Well, there are a number of ways
you can learn exactly what they want. For example, visit some online
discussion groups in the area of your expertise. Go through all of the posts
and read all of the questions. If you see the same questions posted on
several groups, then this should give you a good idea as to what your
potential customers want. Visit forums, message boards, and newsgroups --
subscribe to email discussion lists -- visit Amazon.com to see the top
selling books and see if you can develop your ebook accordingly.
Once you've determined the focus of your ebook, your next step will be to
break your subject down into about 10 - 12 different areas. Each area will
represent a chapter. For example, if your ebook is focusing on dog grooming,
your chapters might look something like this:
Introduction to Dog Grooming
Dog Anatomy
Medical & Skin Problems
Bathing & Brushing techniques
Proper use and care of Equipment
Clipper & Scissoring techniques
Specific Breed Trims
Mixed Breed Trims
Safe Handling and Restraints
Rare Breed Recognition
Once you have created your chapter titles, you can begin writing each
individual chapter. When you begin writing, keep in mind, reading on a
computer screen is much more difficult than reading from paper. It not only
causes eyestrain, but it is also a much slower read. With this in mind, keep
your writing to the point and avoid any filler information that really isn't
necessary. Provide your readers with all of the information required for
each chapter, but keep it as simple as possible.
Write your text in small blocks and leave a space between each paragraph.
Use an easy-to-read font such as Arial or Verdana and use black text on a
white background. In addition, make sure you use plenty of white space.
White space is the empty space between your paragraphs and around your text.
You certainly don't want to overwhelm your readers with a solid page of
black text. Not only does it look bad, but it certainly won't keep their
interest.
It is very important that you do everything you can to make your readers as
comfortable as possible. If your text is difficult to read, your readers
will not only become frustrated, but it will also make your ebook appear to
be unprofessional. Your ebook should be well organized and enable your
readers to easily locate important information.
To spice up your ebook's appearance, you may want to add a colorful border,
subject dividers and relevant images. In addition, enlarge your subtitles to
enable your readers to easily recognize the beginning of each new section.
By adding these extra touches to your ebook, you will not only improve your
ebook's appearance, but it will also keep your reader interested.
In part two of this series, we will focus on Ebook formats.
Copyright © 2001, all rights reserved
About the Author:
Shelley Lowery is the author of Ebook Starter. A complete ebook design
kit that takes you step by step through designing, creating and marketing
your own ebook. Give your ebook a professional look in just a few simple
steps with over 100 ebook interface and cover templates. http://www.web-source.net/ebookstarter.htm
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